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M.A.E.M.A.(Semester I & II)

    Semester I
    Core Courses
  • Overview-Entertainment Media & Advertising
  • Communication Skills & personality development
  • Principles of Management
  • Management-Film, TV, Animation
  • Semester II
    Core Courses
  • Marketing Management
  • Integrated Marketing Communications
  • Basics of Finance & Accounting
  • Entrepreneurship & Innovation

SPECIALIZATION in Film and Television

M.A.E.M.A.(Semester III & IV)

    Semester III
    Core Courses
  • Broadcast Business Management
  • Film Production & Content pipeline
  • An Orientation to New Media Technologies
  • Television & Radio Production & programming
  • Film Distribution and Marketing
  • Semester IV
    A)Optional Courses
  • Media Research Analytical Skills
  • Business Plan and Negotiation Skills
  • B)Dissertation / Field Project

SPECIALIZATION in Advertising and Marketing Communication

M.A.E.M.A.(Semester III & IV)

    Semester III
    Core Courses
  • Account Planning & Management
  • Consumer Behavior
  • Management: Events and Live Media
  • Advertising Agency Structure & Management
  • Media Planning and Buying
  • Semester IV
    C)Optional Courses
  • Media Research Analytical Skills
  • Digital and Social Media Advertising
  • D)Dissertation / Field Work

Post graduate course: The course is conducted at KC College, Colaba Campus

MAEMA – Master of Arts in Entertainment, Media & Advertising started in the academic year 2014-2015.

  • A two year course
  • Makes students ready for research & to work in the field of Media
  • Compulsory Internship (Graded) after Semester II & Semester III

Eligibility Criteria for MAEMA:

  • Graduate from any faculty with 45% marks.
  • Entrance test- comprising a written test, Group discussion & personal interview will be conducted at KC College, Colaba Campus.

Campus Placement Program
Department of Mass Media is conducting the campus placement program for the academic year 2019-20 from March 5-14, 2020 for all courses.Companies from various sectors of media are coming to the campus to recruit graduating students for job vacancies and internship positions. This includes companies like Sony Pictures Network, Rajshri Productions, Outlook Magazine, Archetype PR, White Turtle Production, Yangpoo, etc.

Film Screening and Discussion- Indian Space Dreams
Indian Space Dreams, a documentary film directed by Sue Sudbury, Documentary Filmmaker and Faculty of Media and Communication, Bournemouth University, UK was screened for the students of the department. The screening was followed by a discussion on the film with the filmmaker.

VII International Media Summit
International Media Summit is an annual media conference organised by the Department of Mass Media. This year was the seventh edition of the conference and the theme was LeaDMe, Learning Digitalization and Media.It was jointly hosted by three institutions – K.C. College, Mumbai, Bombay Teacher's Training College, Mumbai and Jönköping University, Sweden. Around 35 delegates from Sweden, India and UK presented their research papers in this three-day long conference.

Talk Journalism, Jaipur
Students from MACJ, MAEMA and BAFTNMP attended a three day event, Talk Journalism, at Jaipur from Sept 20-22, 2019. It was an informative and interactive event where eminent personalities in journalism from across the country conducted sessions and panel discussions on various contemporary issues.Students of the department participated and won prizes in photography, writing and Unconference events.

Industrial Visit to Pune
90 Students from all courses went on an industrial visit to Pune from August 23-24, 2019. They visited Film and Television Institute (FTII) and National Film Archives of India (NFAI) during the trip. The first film ever made in India, named Raja Harishchandra, was screened at NFAI for the students. They also went to Karla caves near Lonavala on their way back to Mumbai. Three teachers from the department accompanied them on this visit.

Cube Series 2019: Career, Courses and Challenges in Media
Department of Mass Media organized 6 th edition of lecture and workshop series, named as Cube Series,from 17th to 27th July, 2019. This series is conceptualized as an orientation series for the freshers.Through 15 different sessions this year, the series brought together some of the finest professionals from the field of print, television, films, photography, radio, public relations and new media to interact with the students.

Red Ink Awards, Mumbai
10 Students from BMM and MACJ course attended Red Ink Award Ceremony in Mumbai on June 28, 2019. In this event, various journalists across platforms are awarded for their outstanding contribution to the field of journalism. Students of the department attended the event and interacted with award winners about their work.

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